Article
Zig-Zag and the Art of Strategic Creativity
Sometimes the shortest distance between today’s offerings and business models and tomorrow’s innovations isn’t a straight line.
Thinking in New Boxes
Article
Five Ways to Nudge Your Brainstorms to Greatness
Truly great brainstorming is rare. Increase your odds with these five hacks from behavioral economics.
"Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment."
Interview
How Does Creativity Really Work?
In a live chat on LinkedIn, Alan Iny, BCG’s senior specialist for creativity and scenarios and coauthor of Thinking in New Boxes, answered questions and gave concrete tips on bringing creativity to a range of business problems.
Perspective
Rethinking Scenarios
A new approach to scenario planning can deliver enhanced strategic creativity and preparedness much faster, while increasing engagement.
Article
Breaking Through: Proven Idea-Generation Practices
On the basis of our work with numerous companies throughout multiple industries, we have developed six suggestions for running an idea generation process effectively.
YouTube Playlist
Thinking in New Boxes
To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps that ensure long-term success.
Perspective
Building New Boxes: How to Run Brainstorming Sessions That Work
A good brainstorming session isn’t something that you jump into—it’s something you design. Here are five suggestions to help your team generate better ideas.
Article
How to Bring Fundamental Change to Your Business
To generate truly game-changing ideas, executives must not only think outside the box but also construct fresh intellectual frameworks.
"As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace."
Commentary
Building New Boxes: How to Run Brainstorming Sessions That Work
If you try something new and fail, explains BCG’s Alan Iny, you’ve at least shown a willingness to take risks—one of the hallmarks of creativity.
Commentary
New Boxes for Back to School: Looking at Education in Fresh Ways
Identifying and challenging our assumptions about education is critical if we’re ever going to find new ways of solving deep-seated problems.
Commentary
Building New Boxes: How to Run Brainstorming Sessions That Work
On HBR.org, BCG’s Luc De Brabandere and Alan Iny outline three things that organizations must do in order to think creatively about the future.
Commentary
Don’t Think Outside the Box, Build a New Box
In a blog for The Economist Group, BCG’s Luc de Brabandere and Alan Iny explain why it pays to challenge fundamental beliefs about your customers and markets.
Thinking in New Boxes: A New Paradigm for Business Creativity
By Luc De Brabandere and Alan Iny.
Order on Amazon Order on Barnes & Noble Download the book in briefAuthors
Generative AI can bring a host of ideas—and a critical “outside the box” perspective—to teams working through the innovation cycle.
On HBR.org, BCG’s Luc De Brabandere and Alan Iny outline three things that organizations must do in order to think creatively about the future.
A good brainstorming session isn’t something that you jump into—it’s something you design. Here are five suggestions to help your team generate better ideas.
In a paradigm-busting book, BCG puts forth a new method for stretching people's perspectives and coming up with new ideas.
Insurers that build resilience can anticipate shocks, shape or absorb the impact on a company’s offerings, adapt to exploit new opportunities, and reimagine the business.
Generative AI can bring a host of ideas—and a critical “outside the box” perspective—to teams working through the innovation cycle.
Risk is a two-sided coin—business leaders need to embrace its upside, not just avoid its downside.
Risk is a two-sided coin—business leaders need to embrace its upside, not just avoid its downside.