Auto: Business Platforms are the Future
Auto customers today are digitally native, time starved and expect a high degree of personalization. 9 out of 10 customers look through a number of options for vehicles and related services online before making a purchase. This perspective reflects on how a platform approach can generate exponential value and customer loyalty in an industry faced with evolving expectations, data explosion and rapid innovation. It outlines the value of platforms to OEMs and its various partners that will work together to meet customer needs across discovery, purchase and ownership.
The report also highlights the urgency for OEMs to act now, or risk being outmoded by other OEM driven and Third-party platforms.