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Jeff Robinson is a member of The Boston Consulting Group’s Strategy practice and a core member of the firm’s Consumer and Marketing, Sales & Pricing practices.

Since joining BCG in 2001, Jeff has worked extensively in consumer products and services and in retail, helping clients enhance their use of pricing through deeper consumer insight and understanding, clear and actionable in-store pricing strategies, improved pricing execution, and better pricing capabilities overall.

Before joining BCG, Jeff was director of marketing and sales at James Publishing.

Areas of Expertise

  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design
  • Brand marketing
  • Multichannel strategy


  • MBA, Duke University Fuqua School of Business
  • BS, physics, Brigham Young University

Honors and Awards

  • Fuqua Scholar, Duke University Fuqua School of Business
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