Namit Puri
Managing Director & Partner
New Delhi
Namit Puri is a core member of The Boston Consulting Group’s Consumer, Global Advantage, and Marketing, Sales & Pricing practices. He has deep experience in consumer goods and retail, especially in fast-moving consumer goods (FMCG), as well as specialty retail and consumer telecom.
Over the course of his career, Namit has worked with consumer products clients on strategy, product portfolio, branding and merchandizing, go-to-market, supply chain, pricing, operations, and transformation programs. He also has significant expertise in people and organizations and marketing strategy.
Prior to joining BCG in 2011, Namit worked as a consultant at Accenture. Before that, he worked across multiple roles at ITC.
Emerging-market companies that sell through retailers must respond to evolving customer needs, navigate a new landscape, and lower their costs.
The influence of digital in FMCG is often understated—India is severely lagging behind in digital spends despite a massive online population. By 2020, approximately $45 billion of the FMCG spend will be digitally influenced.
This report was published by BCG in association with the Retailers Association of India. The study explores the digital opportunity in India through some secular trends and lesser-known facts about the digital behavior of consumers.
Read More About: Decoding the Digital Opportunity in Retail
Digital influence refers to the role that the digital medium plays in influencing purchases irrespective of whether the purchase is finally made online or offline
Multiplied by the sheer size of the population, 55% of all consumption in India by 2020 will happen in towns or villages with population less than 100,000.
This publication was released by BCG in association with RAI. India's digital revolution requires retailers to re-think their consumer value proposition and align their business models.
