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Matthias Kruehler lead’s The Boston Consulting Group’s work in growth strategy in Germany. In his role, he focuses on go-to-market transformation, organic innovations, business strategies, and business models reinvention.

Since joining the firm in Hamburg in 2006, Matthias has acquired deep functional knowledge and expertise in corporate development, advising clients across a number of industries. In more than 40 engagements he supported his clients in shaping corporate strategies, developing corporate portfolios, and professionalizing capital allocation processes.

In addition, Matthias is one of our lead members in the firm’s Energy practice in Germany. He focuses on power and gas clients. In his client work, he drives bottom-line impact through large-scale transformations, deconstruction of the value-chain, corporate splits, and organizational re-design.

Areas of Expertise

  • Growth strategy
  • Go-to-market transformation
  • Business model innovation
  • Portfolio management
  • Corporate strategy
  • Parenting strategy
  • Large-scale transformation
  • De-construction of the value-chain


  • PhD, Technical University of Freiberg
  • MA, University of Münster
  • BA, University of Freiburg

Honors and Awards

  • Chair, Joblinge gAG Hanse Board
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