Managing Director & Senior Partner
Jeff Robinson is a member of The Boston Consulting Group’s Strategy practice and a core member of the firm’s Consumer and Marketing, Sales & Pricing practices.
Since joining BCG in 2001, Jeff has worked extensively in consumer products and services and in retail, helping clients enhance their use of pricing through deeper consumer insight and understanding, clear and actionable in-store pricing strategies, improved pricing execution, and better pricing capabilities overall.
Before joining BCG, Jeff was director of marketing and sales at James Publishing.
When B2B companies let technology drive their pricing governance models, they can lose sight of their strategic objectives. Smart pricing authority keeps them on course.
Robotic process automation and machine-learning tools can be used to stop revenue leakage, solving what for many companies is a systemic problem.
By formulating the right pricing strategy during due diligence, private equity firms can incorporate the potential for significant EBITDA increases into their investment theses and, ultimately, into their bids. BCG’s approach to assessing potential pricing improvements during due diligence helps PE firms capture this upside after acquisition.
Brick-and-mortar retailers must adopt improved data analytics as part of a broader strategy to optimize localization and keep customers coming through the door.
Brick-and-mortar retailers rely heavily on promotions yet often lack a strategic approach. Implementing a four-part solution can help increase promotion margins by 2 to 5 percentage points.