Managing Director & Senior Partner
Taylor Smith is a core member of BCG’s Consumer practice, as well as the firm’s Marketing, Sales & Pricing practice. He is also a member of the BCG’s global consumer packaged goods (CPG) sector leadership team.
Since joining BCG, Taylor has advised clients in the retail and consumer goods industries, with extensive experience in the food and beverage, and consumer health sectors. He leads BCG’s digital, artificial intelligence, and advanced analytics work in CPG.
Taylor’s recent client work includes consumer insights-led category and brand strategies, organizational design, M&A and venturing, as well as digital and advanced analytics strategies.
Prior to BCG, Taylor worked at Lehman Brothers in investment banking.
CPG firms face a long-term need to update their enterprise software and a short-term need to implement a digital transformation. With the right approach, they can accomplish both.
Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.
E-commerce sales are growing at an explosive rate, but manufacturers of consumer packaged goods are lagging online. These companies must take action in four areas to make up lost ground.