Fortune
In Fortune, BCG’s Kedra Newsom Reeves explains how recessionary concerns are impacting investments in female-founded consumer goods companies. As venture capital investors turn towards tech and B2B startups, she says that female founders must develop business integration strategies and supplier diversity programs to aid their businesses. Hope is not lost, however, according to Newsom Reeves: “What gives female founders an upper hand is that they bring unique perspectives and lived experiences in serving historically underserved markets.”