Beauty’s AI Makeover

In Business of Fashion , BCG X’s Raakhi Agrawal shares how the beauty industry is increasingly embracing agentic AI. She explains that the biggest opportunity for brands is integrating AI agents into their digital and retail experiences. “You can come, get a skin analysis and a recommendation right away, and [then] be able to purchase the product,” Agrawal says. “It would complete that task for you in a way that enhances the experience.”