Forbes
In her column for Forbes, BCG’s Julia Dhar compares Generation Z to the late Rodney Dangerfield, a comedian whose catchphrase was “I don’t get no respect,” noting that they often feel misunderstood and undervalued. Despite stereotypes of their being fragile and unprepared, Dhar highlights her own observations of Gen Z workers: they value flexibility, seek alignment with employer values, and prioritize mental health. She writes that understanding these traits is crucial for companies as Gen Z becomes an essential part of the workforce.