Prepare These Moves to Outperform the Market Once the Coronavirus Pandemic Comes to an End

In his guest column for Business Insider , BCG’s Michael Ringel discusses how businesses can succeed in the wake of the coronavirus. Reflecting on BCG’s “ 2007 Most Innovative Companies ” report, Ringel praises those who heavily invested in innovation and thrived after the 2008 financial crisis. He tells leaders that “if there was ever a moment to reconsider the status quo, this is it.”