Prepare These Moves to Outperform the Market Once the Coronavirus Pandemic Comes to an End

In his guest column for Business Insider, BCG’s Michael Ringel discusses how businesses can succeed in the wake of the coronavirus. Reflecting on BCG’s “2007 Most Innovative Companies” report, Ringel praises those who heavily invested in innovation and thrived after the 2008 financial crisis. He tells leaders that “if there was ever a moment to reconsider the status quo, this is it.”

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