Financial Times
Commenting in the Financial Times, BCG’s Martin Reeves says that, while most companies currently use artificial intelligence (AI) to streamline processes and maximize earnings, over time companies will eventually leverage AI as “imagination machines.” He explains that companies will lean on AI to boost creativity and develop new products and services to tackle unaddressed challenges. “More than a visionary or a poet, companies imagine things that do not yet exist,” says Reeves. “We need that imagination more than ever to deal with issues like climate change.”