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Australian Financial Review

Shifting from E-Commerce to Virtual Commerce

In an interview with the Australian Financial Review, BCG’s Sarah Willersdorf discusses the opportunities for new revenue and marketing streams in the luxury metaverse. She advises companies in the fashion, beauty, and fast-food sectors to start monitoring and experimenting with the new virtual world. “What this represents is new ways to shop, new ways to engage, and new ways to build communities,” Willersdorf says.

Australian Financial Review
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