Shifting from E-Commerce to Virtual Commerce

In an interview with the Australian Financial Review , BCG’s Sarah Willersdorf discusses the opportunities for new revenue and marketing streams in the luxury metaverse. She advises companies in the fashion, beauty, and fast-food sectors to start monitoring and experimenting with the new virtual world. “What this represents is new ways to shop , new ways to engage, and new ways to build communities,” Willersdorf says.