Business Insider
In a video interview with Business Insider’s CMO Insider, BCG’s Chief Marketing Officer (CMO) Jessica Apotheker urges CMOs to empower their employees to experiment with generative artificial intelligence (GenAI). A BCG survey of over 200 CMOs found that while 74% are optimistic about the impact of GenAI, frontline employees need more exposure to the technology to feel confident using it. Apotheker says the key to upskilling successfully is to ensure the process is transparent.