In a co-authored article for Harvard Business Review , BCG’s Martin Reeves explores strategies to enhance corporate innovation. Referring to the collaborative and unpredictable process behind the creation of the like button, Reeves outlines five steps to rethink approaches to innovation: prepare for surprises, methodically approach problems, embrace the social aspect, balance managerialism, and shift to evolutionary thinking. “The messy invention process revealed by the history of the like button turns out not to be an exception but rather the dominant pattern of innovation,” Reeves writes.
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Harvard Business Review