BusinessWorld
BCG’s Anthony Oundjian shares his perspective with BusinessWorld on the road ahead for businesses in the new reality. “Reimagination is the next step—this is about acknowledging that the world is going to be different [so we should] rethink business models accordingly,” Oundjian says. After efforts of reacting and responding to the disruptions caused by COVID-19, we now need to focus on reimagination, which will help businesses in planning for recovery and ensuring resilience in the future.