Pablo Martinez is a core member of Boston Consulting Group’s Consumer and Strategy practices, as well as a member of the Marketing, Sales & Pricing and Operations practices. He leads the firm’s work in travel and tourism for the Middle East. 

Since joining BCG in 2002, Pablo has worked extensively with travel and tourism clients on projects related to strategy, network development, fleet design, cost optimization, commercial development, and program management office.

His recent client engagements have included defining the strategy for the tourism sector a GCC country, and the strategy design and concept definition for ten new tourism destinations (giga-projects) in Saudi Arabia. He has worked on several projects for a leading European flag carrier, as well as several for a leading European low-cost carrier. 

Before joining BCG, Pablo worked for SENER as a development engineer, creating control systems in collaboration with one of the world’s leading aeronautic engine manufacturers. Before that, he worked as a researcher at the Massachusetts Institute of Technology.


  • MSc, aeronautical engineering, Polytechnic University of Madrid


  • Premio Extraordinario Fin de Carrera, Polytechnic University of Madrid
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