Creating a Zero-Based Media Organization
The media business operates very differently than it did even a decade ago. Companies need to rethink their operating models and budgeting processes.
The media business operates very differently than it did even a decade ago. Companies need to rethink their operating models and budgeting processes.
To enhance competitiveness, companies must take a clean-sheet approach to deciding what, where, and how to manufacture.
ZBB is a powerful—and increasingly relevant—clean-slate approach to resource allocation. But to implement it successfully, companies must change their organizational mindset.