At the Crossroads: The European Aftermarket in 2030
Although the €226 billion European aftermarket auto parts business is profitable and growing, market trends and vehicle architecture changes will transform the industry significantly over the next decade. These trends require competitors to start mapping strategies now to maintain their market positions in the future.
In a wide-ranging study, BCG collaborated with the European Association of Automotive Suppliers and Wolk After Sales Experts to identify the challenges the industry faces and the strategic responses companies should consider. We conducted more than 30 interviews with aftermarket industry executives and over 600 interviews with operators of service centers across Europe.
Companies must adjust to changing market conditions driven by the industry’s digitalization, vehicle electrification, and growing channel competition to continue winning in an increasingly competitive market. Players across the spectrum must tap into the data stream created by the digitalization of automobiles and after- market processes. They should carve out a role in increasingly integrated business alliances that will channel both customers and parts to workshops, and they must deal with new competition created by e-tailers and other digital competitors.