BCG Acquires Wingg to Expand Data Analytics Offering

BCG GAMMA to Strengthen its Capabilities through the Acquisition of Wingg, a Brazilian Data Science and Software Development Startup

São Paulo—Boston Consulting Group (BCG) continues to expand its digital capabilities by acquiring Wingg, a Brazilian data science and software development startup. Wingg has built a personalized virtual assistant to support companies’ sales staff, leveraging people-science and machine-learning techniques.

The newly acquired firm broadens the capabilities of BCG GAMMA, the analytics powerhouse of BCG that leverages world class analytics and artificial intelligence to unlock the business performance potential of the world’s leading companies.

Wingg will be fully integrated into BCG GAMMA and become part of the BCG ecosystem.

According to Sylvain Duranton, managing director and senior partner, and founder of BCG GAMMA, “This acquisition enables us to complement our offering and create a truly integrated, seamless client experience for GAMMA’s Intelligent Sales Assistant, our bionic sales force platform that has already been successfully used by several clients in Brazil.”

BCG and Wingg have a long history of collaboration, having worked together on a number of digital transformation projects in Brazil.

“We are excited for Wingg to become part of the BCG family and are looking forward to jointly accelerating the growth trajectory of our advanced analytics and AI business in Brazil and beyond,” said Henrique Sinatura, managing director and partner, and leader of the BCG GAMMA hub in Brazil.

“Joining BCG GAMMA gives us the opportunity to tackle the most challenging projects in AI, bringing state-of-the-art solutions to top companies worldwide and increasing the ability to transform companies holistically. Our entire team is extremely excited and looking forward to join forces with BCG,” said Leonardo Teixeira, the founder of Wingg.

To arrange an interview, please contact BCG Brazil’s PR Agency Ideal H+K at

About Wingg

Wingg is a leading data science startup that has developed a personalized virtual assistant to harness to full potential of companies’ sales staff. The app uses techniques based on machine learning and people science to extract the best insights and improve performance in an intuitive, fast, and individualized way. Founded in 2019, Wingg is a private company with an office in São Paulo.


BCG GAMMA is BCG’s global team dedicated to applying artificial intelligence and advanced analytics to critical business problems at leading companies and organizations. The team includes more than 1,500 data scientists and engineers who utilize AI and advanced analytics (including machine learning, deep learning, optimization, simulation, natural language, and image analytics) to build solutions that transform business performance. BCG GAMMA’s approach builds value and competitive advantage at the intersection of data science, technology, people, business processes, and ways of working.

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

Press Releases