NEW YORK—Today, Boston Consulting Group (BCG) announced findings from its latest Digital Acceleration Index (DAI) study, which assesses the digital maturity of both companies and industries. The study revealed that despite major declines at the start of the pandemic, companies deemed the most digitally mature saw valuations 23% above precrisis levels, on average, within six months of the pandemic’s start. These results contrast with the growth of the least digitally mature companies, which saw an increase of only 7%, on average.
The study included about 2,300 companies globally across ten industries. The DAI study found that the most digitally mature companies outperformed peers across nine performance indicators, including revenue growth, enterprise value, and the return on investment of digital projects. For these companies, the study found their strength comes from operating as a bionic company, meaning that they blend new technologies with human capabilities. In addition, bionic companies have a capability that we call human-tech augmentation—employees naturally and continually look for ways to integrate technology and data into their day-to-day work.
“The DAI helps companies assess their place on the digital maturity curve and build a roadmap for maximizing the potential of pairing humans and technology,” stated Michael Urban, the DAI lead for North America at Boston Consulting Group. “These findings show unequivocally that companies across sectors that leverage the power of human-tech augmentation to transform will outperform,” concluded Urban.
An Illustrative Example
The human-tech augmentation approach has three stages: manual work, automation, and optimization. A warehouse serves as an illustrative example:
Digital Maturity by Region and Industry
While US companies lag Asian companies in terms of digital maturity, the DAI scores of US companies are similar to those of companies in Europe. In the US, the most digitally mature industries include financial institutions, technology, and telecommunications, while energy, media and entertainment, and the public sector are the least digitally mature. The exhibit illustrates how each industry fares across regions.
The hallmarks of the most successful, bionic companies across regions include:
To learn more about the findings and how to become bionic, visit BCG.com.
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