In Profit from the Source, BCG Authors Issue a Wake-Up Call to CEOs Who Marginalize Their Suppliers and Procurement Function, Warning, “You’re Taking an Existential Risk with the Future of Your Company”
BOSTON—Suppliers are the keys to corporate success not only now—in the midst of a global supply chain crisis, rampant inflation, and energy shortages—but also in the future. However, if CEOs are to maximize the value of these external providers of goods and services, they need to undertake a radical transformation of their business by putting suppliers at the heart of their company and empowering their procurement function, which owns the corporate relationship with vendors.
That is the view of four Boston Consulting Group (BCG) partners, whose convention-busting new book, Profit from the Source: Transforming Your Business by Putting Suppliers at the Core, offers CEOs a blueprint for how they can transform their company by extracting extraordinary value from their suppliers.
In their book, published by Harvard Business Review Press, Christian Schuh, Wolfgang Schnellbächer, Alenka Triplat, and Daniel Weise seek to overturn the traditional view of business leaders that suppliers are peripheral contributors to corporate success and that procurement is largely an administrative capability that focuses narrowly on delivering cost savings.
To make their case for radical change, the BCG authors point to research from Harvard Business School, which shows that prior to the current global supply chain crisis, CEOs spent an average of just 1% of their time with suppliers. According to the authors, this lack of attention makes no sense: “Given that spending on suppliers—the job of procurement—accounts for more than half of a typical company’s total budget, it means that CEOs spend next to no time either thinking about or being actively involved in how their companies spend more than half of their budgets. That’s a mismatch with potentially existential consequences for companies.”
Also, the authors say that the limited time CEOs spend with suppliers means that their companies risk missing out on the enormous potential opportunities that these vendors offer for achieving profitable growth. They note that suppliers are not only a source of cost savings but also a source of resilience through their provision of mission-critical components, parts, and raw materials, as well as vital services such as manufacturing. Moreover, suppliers are a scalable source of competitive advantage, helping companies deliver world-beating products that are of high quality, innovative, sustainable, and fast to market.
Companies That Prioritize Suppliers and Procurement Outperform Their Rivals That Don’t
In Profit from the Source, the authors feature BCG analysis showing that only 35% of the top 150 companies in the S&P 500 put the chief procurement officer (or equivalent) on the leadership team. Yet, those companies outperformed the market by 134% from 2000 through 2020—a turbulent 20-year period that saw the tech boom and bust, the global financial crisis, the US-China trade war, and the start of the global pandemic.
As the authors say, “This clearly demonstrates that CEOs really can steer their companies through challenging times and extract enormous value from their suppliers if they give their CPO a seat at the table and empower their procurement function.”
They note that it is no coincidence that Apple, the first public company to reach a market capitalization that exceeds $3 trillion, is run by a CEO who was previously senior vice president of worldwide operations with responsibility for procurement: Tim Cook.
A Blueprint for Radical Change: How to Put Suppliers at the Heart of the Business
In Profit from the Source, the authors present a blueprint for radical change that comprises proven practical ways that business leaders can get all the potential benefits from their suppliers. In doing so, the authors draw on proprietary BCG research, as well as their firsthand experience and that of their colleagues of working with some of the world’s leading companies.
The blueprint features three building blocks:
The authors contend that if CEOs follow this blueprint, they will be able to create companies that are stronger, more competitive, and more sustainable—and ready for the next generation.
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Cave Henricks Communications
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