New BCG Research Identifies Six Factors That Determine the Success Rate of Digital Transformations; All Six Must Be Applied to Win
BOSTON—Most digital transformations fail, but making sure that six critical success factors are in place can reverse the odds of success from 30% to 80%, according to a new report from Boston Consulting Group (BCG), Flipping the Odds of Digital Transformation Success, released today.
BCG’s research found that only 30% of transformations met or exceeded their target value and resulted in sustainable change. Another 44% created some value but did not meet their targets and resulted in only limited long-term change. A final 26% created limited value (less than 50% of the target) and produced no sustainable change. (See Exhibit 1 from the report below.)
From a comparative point of view, successful transformations created, on average, 66% more value, improved corporate capabilities by 82%, and met 120% more of their targets on time than transformations that created only limited value. Compared with those that created some value, winners created 29% more value, improved capabilities by 20%, and met 32% more targets on time.
The results are important because BCG research also shows that more than 80% of companies plan to accelerate their companies’ digital transformations, largely in response to the COVID-19 pandemic. Digital leaders achieve earnings growth that is 1.8 times higher than digital laggards—and more than double the growth in total enterprise value.
“In the short term, digital technologies and ways of working offer productivity improvements and better customer experiences,” says Patrick Forth, a BCG managing director and senior partner and a coauthor of the report. “In the medium term, digital opens up new growth opportunities and business model innovation. Successful transformations also set companies up for sustained success; they won’t have to digitally transform again as they master continuous innovation.”
The six success factors are:
When tackling these six factors, companies must satisfy two conditions. First, management needs to make sure that each of the six is adequately addressed in their planning, preparation, and execution. Most companies put effort into this, but the majority of these organizations do not address each factor sufficiently. Second, it is crucial to address all six factors. Companies that adequately addressed only three or four failed. Of all of the possible combinations examined, none had the same impact on success as these six.
BCG’s research involved both internal and external data sets: internal data from BCG’s experience working with 70 leading companies worldwide on their digital transformations over the past several years and external data from the responses of 825 senior executives in a detailed survey about their transformation experience.
“The positive and material impact of the six success factors can be seen across all types of digital transformation, geographies, and industries,” says Tom Reichert, the chairman of global practices at BCG, the global leader of DigitalBCG, and a report coauthor. “That said, it is neither practical nor desirable to delay transformation in pursuit of perfection. Instead, winners will be aware of shortcomings and will put an action plan in place to address each as they proceed.”
In the survey, executives were asked to assess their transformations on a scale of 1 to 10. Success was defined to include the percentage of predetermined targets met and value achieved, the percentage of targets and value met on time, the success relative to other transformations, and the success relative to management’s aspirations for sustainable change. The research tested more than 35 factors that reflect commitment, strategy and approach, governance, financial and people resourcing, and technology enablers.
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