BCG and the Brand Experience Group (BXG) Form Alliance to Help Businesses Build Sustainable Brands and Transform Marketing Effectiveness

BOSTON—Boston Consulting Group (BCG), one of the world’s leading strategic management consultancies, today announced a global strategic alliance with the Brand Experience Group (BXG), a pioneering data analytics firm whose proprietary platform allows businesses and public organizations to measure the impact created through individuals making better informed, more sustainable choices.

BCG will leverage BXG’s unique metrics and diagnostics to equip business leaders and investors with robust financial cases for investing in responsible business, and to equip marketers with the tools needed to build sustainable and purposeful brands.

“Sustainability increasingly sits at the heart of business strategy, but there is a frequent lack of reliable ESG data and metrics across organizations,” said Rich Hutchinson, global leader of BCG’s Social Impact practice. “BCG is delighted to work with BXG to help business leaders and investors make the link between sustainable practices and value creation.”

The alliance comes as more businesses begin to adopt the ESG reporting standards set by the Sustainability Accounting Standards Board (SASB) following its launch at COP26. Through its collaboration with BXG, BCG will help clients connect the SASB metrics that measure ‘People’ and ‘Planet’ impacts with those that quantify economic value and ‘Prosperity’ outcomes.

“BXG is proud to team with BCG and to be a member of its partner ecosystem. Our uniquely powerful metrics and diagnostics, coupled with BCG’s unrivaled strength in business strategy, will deliver value and impact at the highest level for the benefit of BCG’s clients and for society and our planet more broadly,” said Lawrence Hutter, Chairman at BXG.

For more information, please contact Koen De Staercke at, or Brian Bannister at

About the Brand Experience Group

BXG is a data analytics company focused on building evidence-based decision support solutions that help businesses and brands grow value sustainably. It owns or controls all necessary rights, title and interest to a computer-assisted measurement and evaluation methodology known interchangeably as the “Market Contact Audit®” or “MCA®”, which establishes a line of sight from individuals’ engagement with brands to preference, choice and business outcomes.

The “MCA for Sustainability” (Patent Pending) is BXG’s latest product. It refers to a suite of analytics and diagnostic tools that enables businesses to quantify the impact of their sustainability initiatives on individual preference, choice, sales and market share.

BXG is a privately owned company incorporated in the EU with Representation in Argentina, Belgium, Brazil, China, Cyprus, France, Germany, India, Italy, Lebanon, Kingdom of Saudi Arabia, Singapore, Sweden, UAE, UK & USA.

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.