Felix Krueger joined Boston Consulting Group in 2010. In 2014, he was based in the Melbourne office as a BCG Ambassador. He is a core member of the Consumer Goods practice, working exclusively in with fashion and luxury brands, retailers, and online platforms.

Felix works with clients along the entire fashion, sportswear, and luxury value chain including brand positioning, CRM (including loyalty programs and personalization), customer-centric transformation, merchandising, go-to-market, and digital and advanced analytics topics in wholesale, retail, e-commerce, omni-channel, and online platforms.

He has supported teams all over the world on all fashion and luxury topics and on overarching strategic questions concerning pricing and markdown management, and transformations as well as buy- and sell-side due diligences.

AREAS OF EXPERTISE

  • Mass to luxury fashion and sportswear
  • Brand positioning and growth strategy
  • Retail excellence (store concept, conversion, and traffic optimization)
  • CRM, loyalty programs, and personalization
  • Pricing and markdown management
  • Omni channel, e-commerce, and online platforms
  • Advanced analytics and digital transformation
  • Buy side and sell side due diligences

EDUCATION

  • Diplom (Master’s), business administration and management, University of Cologne
  • MSc, international management, Community of European Management Schools
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