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When the sharing of autonomous vehicles takes off, the number of vehicles is likely to drop considerably. At the same time, the value of each vehicle sold will rise just as considerably, explains BCG’s Nikolaus Lang. Companies that combine large fleets and a large customer base with the agility of startups and smart digital solutions will prevail.

Dr. Nikolaus S. Lang is the firm's leader of the Global Advantage practice and a core member of the Industrial Goods and Automotive practices. Over the last 20 years, Nikolaus has supported clients on globalization- and mobility-related topics in more than 50 emerging and mature markets: a large set of Chinese, Malaysian, Indian, Russian, Turkish, Saudi, and Brazilian clients, as well as European and US clients.

As a global expert in connectivity, autonomous, car-sharing, and fleet management, Nikolaus co-leads BCG’s Center for Mobility Innovation, a team of urban mobility experts and digital business builders. This team advises cities, public transportation operators, and mobility and automotive companies around the globe to create innovative and state-of-the-art mobility solutions. Nikolaus also manages BCG’s collaboration with the World Economic Forum, which is dedicated to shaping the mobility of the future and, in particular, to how autonomous vehicles impact the world’s metropoles.

Nikolaus has authored publications on an array of contemporary questions that have offered insight and guidance to policymakers, clients, and BCG teams on topics such as the new era of globalization, global digital transformation, geopolitics and trade impact, global R&D networks, and mobility innovation and new megacities in emerging markets.

As a BCG Fellow, Nikolaus examined the art of collaboration in the digital age and the crucial role cross-border joint ventures, alliances, and digital ecosystems play today. His research determined how to set up and manage these new global collaboration networks and strategically use them to gain a competitive edge.

Before joining BCG, Nikolaus worked in the corporate strategy department of the Austrian trading firm Bank Austria Handelsholding.

Areas of Expertise

  • Leads BCG's Global Advantage practice globally
  • Globalization strategy for multinational companies and global challengers
  • Localization of the value chain, including R&D, sourcing, and manufacturing
  • Joint-venture strategy in emerging markets
  • Connected urban mobility, and autonomous driving
  • Car sharing and fleet management
  • Car financing and leasing
  • Automotive trend analysis

Education

  • PhD, business administration, University of St. Gallen
  • MA, business administration, University of St. Gallen
Experts
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