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- Industries
  Industries
  Learn how we draw on industry expertise to make companies more competitive.
  - Aerospace and Defense
    
    Aerospace and Defense
    
    Aerospace and Defense
    
    Our aerospace and defense experts help industry players navigate their day-to-day operations and identify ways they can innovate for the future.
    
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  - Automotive Industry
    
    Automotive Industry
    
    Automotive Industry
    
    Breakthroughs in automotive technologies and emerging business models are changing the world. We help the leading game changers stay ahead of the curve.
    
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  - Consumer Products Industry
    Consumer Products Industry
    
    Consumer Products Industry
    
    Brands around the world must master digital to survive. We have the expertise and capabilities to power consumer-centric innovation grounded in data, analytics, and AI.
    
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    Within Consumer Products Industry
    
    Fast-Moving Consumer Goods
  - Education
    Education
    
    Education
    
    We partner with effective organizations and educators to improve student outcomes and learning models—from K-12 through higher education—locally, nationally, and globally.
    
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    Within Education
    
    Higher Education
    
    K-12 Education
  - Energy
    Energy
    
    Energy
    
    BCG’s energy consultants work with business leaders, governments, and ecosystems to create energy solutions for a net-zero pathway and beyond - that are practical, equitable, and just.
    
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    Within Energy
    
    Energy Transition
    
    Power and Utilities
    
    Renewables and Low-Carbon Solutions
    
    Upstream Operations
  - Financial Institutions
    Financial Institutions
    
    Financial Institutions
    
    BCG helps global and regional financial institutions build for the future using digital innovations and an ESG focus to drive fundamental change and deliver on evolving customer demands.
    
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    Within Financial Institutions
    
    Asset Management
    
    Fintech
    
    Payments and Transaction Banking
    
    Retail Banking
    
    Wealth Management
    
    Wholesale Banking
  - Health Care Industry
    Health Care Industry
    
    Health Care Industry
    
    We work with organizations around the globe to transform health care operating models enabling them to deliver medical breakthroughs, innovative cures, and transformative patient experiences.
    
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    Within Health Care Industry
    
    Biopharma
    
    Global Health
    
    Health Care Payers, Providers, Systems & Services
    
    Medical Devices and Technology
    
    Oncology Solutions
    
    Value-Based Health Care
  - Industrial Goods
    Industrial Goods
    
    Industrial Goods
    
    Our experts provide industrial goods clients with the skills they need to adapt to change and rethink their business models in their rapidly evolving industries.
    
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    Within Industrial Goods
    
    Agribusiness Industry
    
    Building Materials Industry
    
    Chemical Industry
    
    Forest Products, Paper, and Packaging
    
    Machinery and Industrial Automation
    
    Metals and Mining Industry
  - Insurance Industry
    Insurance Industry
    
    Insurance Industry
    
    Customers increasingly expect more from insurers. BCG helps companies rise to the challenge and equips them to lead in the digital future.
    
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    Within Insurance Industry
    
    Bancassurance
    
    Insurtech
    
    Life Insurance
    
    Property and Casualty Insurance
    
    Reinsurance
  - Principal Investors and Private Equity
    Principal Investors and Private Equity
    
    Principal Investors and Private Equity
    
    The rapid growth of private capital brings unprecedented opportunities to unlock value while making a positive difference in the world. BCG advises leading investors on how to stay ahead.
    
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    Within Principal Investors and Private Equity
    
    Fund Strategy and Operations
    
    Portfolio Acceleration
    
    Sustainability in Private Equity
    
    Tech Capital
  - Public Sector
    Public Sector
    
    Public Sector
    
    BCG’s Public Sector practice joins forces with global organizations and governments to transform how they operate so they can better meet increasingly challenging and complex societal problems.
    
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    Within Public Sector
    
    Defense and Security
    
    Digital Government
    
    Economic Development
    
    Mobility
    
    Space Sector
  - Retail Industry
    Retail Industry
    
    Retail Industry
    
    We help the world's leading retailers compete in the digital era by developing and delivering cutting-edge tech strategies and identifying new sources of growth.
    
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    Within Retail Industry
    
    Fashion Industry
    
    Luxury Goods
  - Technology, Media, and Telecommunications
    Technology, Media, and Telecommunications
    
    Technology, Media, and Telecommunications
    
    BCG collaborates with technology, media, and telecommunications companies to solve problems and pursue new strategies as they continue to shape the future.
    
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    Within Technology, Media, and Telecommunications
    
    5G Technology
    
    Future of Television
    
    Growth Tech
    
    Media and Entertainment Industry
    
    Semiconductors
    
    Technology Industry
    
    Telecommunications Industry
  - Transportation and Logistics
    Transportation and Logistics
    
    Transportation and Logistics
    
    We empower clients to boldly reinvent themselves and embrace digital innovation so they can better serve their customers amid today's volatility.
    
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    Within Transportation and Logistics
    
    Logistics
    
    Postal and Parcel Industry
    
    Rail Industry
    
    Shipping Industry and Marine Ports
  - Travel and Tourism
    Travel and Tourism
    
    Travel and Tourism
    
    The industry has suffered an unprecedented shock. BCG collaborates with travel and tourism providers as they navigate this turbulence and build resilience for the future.
    
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    Within Travel and Tourism
    
    Airline Industry
  - Urban Planning
    Urban Planning
    
    Urban Planning
    
    BCG's urban planning consulting experts help cities drive growth, improve mobility, and enhance livability as urban populations are expected to surge by 2050.
    
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    Within Urban Planning
    
    Infrastructure
    
    Real Estate
- Capabilities
  Capabilities
  See how we help our clients expand their capabilities on multiple existing—and emerging—fronts.
  - Artificial Intelligence
    Artificial Intelligence
    
    Artificial Intelligence
    
    Scaling artificial intelligence can create a massive competitive advantage. Learn how our AI-driven initiatives have helped clients extract value.
    
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    Within Artificial Intelligence
    
    AI Agents
    
    Generative AI
    
    Responsible AI
  - Business and Organizational Purpose
    
    Business and Organizational Purpose
    
    Business and Organizational Purpose
    
    Excavating purpose is among the rewarding journeys companies can take. BCG BrightHouse helps organizations embrace purpose to achieve higher returns, employee engagement, and customer satisfaction.
    
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  - Business Resilience
    
    Business Resilience
    
    Business Resilience
    
    Leaders face an uncertain landscape. The impact of each decision feels impossible to predict, which is why they need strategies that are proactive, resilient, and competitive. No matter their starting point, BCG can help.
    
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  - Business Transformation
    Business Transformation
    
    Business Transformation
    
    Even today's leading companies could benefit from an always-on transformation capability—the kind that engenders resilience and leads to long-term value creation. BCG knows what it takes to build this muscle.
    
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    Within Business Transformation
    
    Business Restructuring and Turnaround
    
    Performance and Value Acceleration Transformation
  - Climate Change and Sustainability
    Climate Change and Sustainability
    
    Climate Change and Sustainability
    
    The time for global climate action is now. BCG helps clients accelerate their climate and sustainability journey and seize new opportunities to build competitive advantage.
    
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    Within Climate Change and Sustainability
    
    Climate Risk, Adaptation, and Resilience
    
    Decarbonization
    
    Green Growth Accelerator
    
    Nature-Based Solutions
    
    Sustainability Strategy and Transformation
    
    Sustainable Finance and Investing
    
    Sustainable Operations
  - Corporate Finance and Strategy
    Corporate Finance and Strategy
    
    Corporate Finance and Strategy
    
    The rules of business and for maintaining competitive advantage are changing. We help companies reimagine strategy and value creation in a fast-paced world.
    
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    Within Corporate Finance and Strategy
    
    Business Strategy
    
    Corporate Strategy
    
    Family Business
    
    Finance Function Excellence
    
    Strategic Planning
    
    Value Creation Strategy
  - Cost Management
    
    Cost Management
    
    Cost Management
    
    BCG’s cost advantage approach resets costs within a framework that is customized, precise, and thorough.
    
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  - Customer Insights
    Customer Insights
    
    Customer Insights
    
    Having rich customer insights allows companies to solve pressing business problems and capture growth opportunities. BCG’s Center for Customer Insight arms companies with the tools they need to unlock this advantage.
    
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    Within Customer Insights
    
    Customer Data in Emerging Markets
    
    Customer Data in Global Markets
    
    Customer Demand
    
    Customer Experience
    
    Customer Journey
  - Digital, Technology, and Data
    Digital, Technology, and Data
    
    Digital, Technology, and Data
    
    BCG identifies and delivers high-impact programs to build companies of the future that will outperform the competition in the future.
    
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    Within Digital, Technology, and Data
    
    Agile at Scale
    
    Augmented and Virtual Reality
    
    Blockchain
    
    Build-Operate-Transfer
    
    Cloud Computing
    
    Cybersecurity and Digital Risk Strategy
    
    Data and Analytics
    
    Data and Digital Platform
    
    Deep Tech
    
    DevOps
    
    Digital Ecosystems
    
    Digital Maturity
    
    Digital Strategy
    
    Digital Transformation
    
    Emerging Technologies
    
    Internet of Things
    
    Metaverse Services
    
    Quantum Computing
    
    Synthetic Biology
    
    Tech Function
  - Innovation Strategy and Delivery
    Innovation Strategy and Delivery
    
    Innovation Strategy and Delivery
    
    Innovation is extremely difficult—but also necessary. We collaborate closely with organizations on holistic innovation journeys to help them secure long-term competitive advantage.
    
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    Within Innovation Strategy and Delivery
    
    Business Model Innovation
    
    Corporate Venturing
    
    Product Innovation and Engineering
  - International Business
    International Business
    
    International Business
    
    We stand side by side with our clients, offering expertise and strategy as they look to expand the boundaries of their businesses in an uncertain and sometimes tumultuous world.
    
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    Within International Business
    
    Emerging Markets
    
    Foreign Direct Investment
    
    Go-to-Market Strategy
    
    International Trade
  - Manufacturing
    Manufacturing
    
    Manufacturing
    
    We ask three guiding questions: when, where, and how will you manufacture in an era of emerging technologies and economic uncertainty? We're committed to helping our clients arrive at answers that are right for them.
    
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    Within Manufacturing
    
    Industry 4.0
  - Marketing and Sales
    Marketing and Sales
    
    Marketing and Sales
    
    Customer centricity is key and made possible through analytics, agile processes, and a test-and-learn culture. BCG partners with marketing and sales organizations to make it happen.
    
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    Within Marketing and Sales
    
    CMO Agenda
    
    Digital Marketing
    
    Digital Sales
    
    E-Commerce
    
    Marketing Function Excellence
    
    Personalization
    
    Sales Channel Strategy
    
    Salesforce Value Accelerator
  - M&A, Transactions, and PMI
    M&A, Transactions, and PMI
    
    M&A, Transactions, and PMI
    
    BCG provides the strategic decision-making capabilities and proactive portfolio management companies need to create value from M&A, transactions, and PMI.
    
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    Within M&A, Transactions, and PMI
    
    Carve-Out
    
    Divestitures
    
    Due Diligence
    
    IPO
    
    Joint Ventures
    
    Mergers and Acquisitions
    
    Post-Merger Integration
    
    Strategic Alliances
    
    Vendor Due Diligence
  - Operations
    Operations
    
    Operations
    
    We help clients unlock value from every aspect of their operations, maximizing efficiency and effectiveness in procurement, service operations, supply chains, and beyond.
    
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    Within Operations
    
    Capital Project Management Strategy
    
    Digital Support Functions and Shared Services
    
    Operational Excellence
    
    Procurement
    
    Service Operations
    
    Supply Chain Management
  - Organization Strategy
    Organization Strategy
    
    Organization Strategy
    
    Organization is at the core of nearly everything we do at BCG. We believe that when clients have the right organization design, the possibilities are endless.
    
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    Within Organization Strategy
    
    Behavior Change
    
    Culture and Change Management
    
    Organization Design
    
    Platform Operating Model
    
    Smart Simplicity
  - People Strategy
    People Strategy
    
    People Strategy
    
    Any company's most important asset is its people. Our experts in leadership, culture, talent, reskilling, and HR help businesses respond to current and future challenges.
    
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    Within People Strategy
    
    Digital HR
    
    Executive Coaching
    
    Future of Work
    
    Leadership Development
    
    Talent and Skills
  - Pricing and Revenue Management
    Pricing and Revenue Management
    
    Pricing and Revenue Management
    
    We bring expertise and data-driven strategies to help clients unleash the power of effective pricing—and unlock its potential to increase the bottom line.
    
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    Within Pricing and Revenue Management
    
    B2B Pricing
    
    B2C Pricing
    
    Revenue Growth Management
  - Risk Management and Compliance
    Risk Management and Compliance
    
    Risk Management and Compliance
    
    BCG's Risk and Compliance consulting supports their client's growth ambition with strategic, transformational, and technical functional offerings in Finance.
    
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    Within Risk Management and Compliance
    
    Balance Sheet Management
    
    Commodity Risk Management
    
    Compliance and Crisis Management
    
    Credit Risk Management
    
    Operational Risk and Resilience
    
    Risk Advanced Analytics and Technology
  - Social Impact
    Social Impact
    
    Social Impact
    
    By focusing on tangible ways to generate positive social impact (related to climate change, global education, racial equity, and more) we help organizations tackle some of the most pressing issues facing our world today.
    
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    Within Social Impact
    
    Food Systems and Food Security
    
    Humanitarian Response
    
    International Development
  - Zero-Based Budgeting
    
    Zero-Based Budgeting
    
    Zero-Based Budgeting
    
    Zero-based budgeting is a powerful strategy that yields significant benefits. Our approach fosters a culture of cost consciousness, growth, and innovation.
    
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- BCG X
  BCG X
  BCG X
  
  BCG X disrupts the present and creates the future by building new products, services, and businesses in partnership with the world’s largest organizations.
  
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  Within BCG X
  
  The Multiplier Blog by BCG X
  
  BCG X Product Library
  
  Mark Your Moment
Our Insights
Our Insights
- Featured Insights
  Featured Insights
  Featured Insights
  
  Explore a cross-section of the latest insights and perspectives from BCG experts.
  
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  Within Featured Insights
  
  Artificial Intelligence
  
  BCG Executive Perspectives
  
  Cost Management
  
  Climate Change and Sustainability
- The CEO Agenda
  
  The CEO Agenda
  
  The CEO Agenda
  
  A forward-thinking CEO agenda has never been more crucial. Our insights give you greater clarity on what lies ahead, helping you lead with confidence.
  
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- BCG Henderson Institute
  
  BCG Henderson Institute
  
  BCG Henderson Institute
  
  At the BCG Henderson Institute (BHI), we believe that leadership starts in the mind and that ideas precede action. We bring the ideas and inspiration that will help forward-looking leaders shape their next game.
  
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- My Subscriptions
  
  My Subscriptions
  
  My Subscriptions
  
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  About
  
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CMO Survey 2025: The Interactive

How CMOs Are Scaling GenAI in Turbulent Times

This interactive experience highlights key findings from BCG’s 2025 CMO Survey on scaling generative AI. Based on responses from over 200 global marketing leaders, the data reveals how CMOs are approaching GenAI adoption, investment, and impact across industries.

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Unlocking the Potential of Those Who Advance the World

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Aerospace and Defense

Automotive Industry

Consumer Products Industry

Within Consumer Products Industry

Education

Within Education

Energy

Within Energy

Financial Institutions

Within Financial Institutions

Health Care Industry

Within Health Care Industry

Industrial Goods

Within Industrial Goods

Insurance Industry

Within Insurance Industry

Principal Investors and Private Equity

Within Principal Investors and Private Equity

Public Sector

Within Public Sector

Retail Industry

Within Retail Industry

Technology, Media, and Telecommunications

Within Technology, Media, and Telecommunications

Transportation and Logistics

Within Transportation and Logistics

Travel and Tourism

Within Travel and Tourism

Urban Planning

Within Urban Planning

Artificial Intelligence

Within Artificial Intelligence

Business and Organizational Purpose

Business Resilience

Business Transformation

Within Business Transformation

Climate Change and Sustainability

Within Climate Change and Sustainability

Corporate Finance and Strategy

Within Corporate Finance and Strategy

Cost Management

Customer Insights

Within Customer Insights

Digital, Technology, and Data

Within Digital, Technology, and Data

Innovation Strategy and Delivery

Within Innovation Strategy and Delivery

International Business

Within International Business

Manufacturing

Within Manufacturing

Marketing and Sales

Within Marketing and Sales

M&A, Transactions, and PMI

Within M&A, Transactions, and PMI

Operations

Within Operations

Organization Strategy

Within Organization Strategy

People Strategy

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Pricing and Revenue Management

Within Pricing and Revenue Management

Risk Management and Compliance

Within Risk Management and Compliance

Social Impact

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Zero-Based Budgeting

Featured Insights

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The CEO Agenda

BCG Henderson Institute

My Subscriptions

Leadership

People and Culture

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Offices

CMO Survey 2025: The Interactive

How CMOs Are Scaling GenAI in Turbulent Times