Skip to Main
Log error View Profile Edit Profile Manage Subscriptions My Saved Content Logout
  • Our Services
    • Industries
      Industries

      Learn how we draw on industry expertise to make companies more competitive.

      • Aerospace and Defense
        Aerospace and Defense
        aerospace-and-defense

        Aerospace and Defense

        Our aerospace and defense experts help industry players navigate their day-to-day operations and identify ways they can innovate for the future.

        Visit Page
      • Automotive Industry
        Automotive Industry
        " "

        Automotive Industry

        Breakthroughs in automotive technologies and emerging business models are changing the world. We help the leading game changers stay ahead of the curve.

        Visit Page
      • Consumer Products Industry
        Consumer Products Industry
        " "

        Consumer Products Industry

        Brands around the world must master digital to survive. We have the expertise and capabilities to power consumer-centric innovation grounded in data, analytics, and AI.

        Visit Page

        Within Consumer Products Industry

        • Fast-Moving Consumer Goods
      • Education
        Education
        Female teacher in classroom

        Education

        We partner with effective organizations and educators to improve student outcomes and learning models—from K-12 through higher education—locally, nationally, and globally.

        Visit Page

        Within Education

        • Higher Education
        • K-12 Education
      • Energy
        Energy
        Energy Hero

        Energy

        BCG’s energy consultants work with business leaders, governments, and ecosystems to create energy solutions for a net-zero pathway and beyond - that are practical, equitable, and just.

        Visit Page

        Within Energy

        • Energy Transition
        • Power and Utilities
        • Renewables and Low-Carbon Solutions
        • Upstream Operations
      • Financial Institutions
        Financial Institutions
        Financial Institutions New Hero

        Financial Institutions

        BCG helps global and regional financial institutions build for the future using digital innovations and an ESG focus to drive fundamental change and deliver on evolving customer demands.

        Visit Page

        Within Financial Institutions

        • Asset Management
        • Fintech
        • Payments and Transaction Banking
        • Retail Banking
        • Wealth Management
        • Wholesale Banking
      • Health Care Industry
        Health Care Industry
        " "

        Health Care Industry

        We work with organizations around the globe to transform health care operating models enabling them to deliver medical breakthroughs, innovative cures, and transformative patient experiences.

        Visit Page

        Within Health Care Industry

        • Biopharma
        • Global Health
        • Health Care Payers, Providers, Systems & Services
        • Medical Devices and Technology
        • Oncology Solutions
        • Value-Based Health Care
      • Industrial Goods
        Industrial Goods
        " "

        Industrial Goods

        Our experts provide industrial goods clients with the skills they need to adapt to change and rethink their business models in their rapidly evolving industries.

        Visit Page

        Within Industrial Goods

        • Agribusiness Industry
        • Building Materials Industry
        • Chemical Industry
        • Forest Products, Paper, and Packaging
        • Machinery and Industrial Automation
        • Metals and Mining Industry
      • Insurance Industry
        Insurance Industry
        " "

        Insurance Industry

        Customers increasingly expect more from insurers. BCG helps companies rise to the challenge and equips them to lead in the digital future.

        Visit Page

        Within Insurance Industry

        • Bancassurance
        • Insurtech
        • Life Insurance
        • Property and Casualty Insurance
        • Reinsurance
      • Principal Investors and Private Equity
        Principal Investors and Private Equity
        " "

        Principal Investors and Private Equity

        The rapid growth of private capital brings unprecedented opportunities to unlock value while making a positive difference in the world. BCG advises leading investors on how to stay ahead.

        Visit Page

        Within Principal Investors and Private Equity

        • Fund Strategy and Operations
        • Portfolio Acceleration
        • Sustainability in Private Equity
        • Tech Capital
      • Public Sector
        Public Sector
        " "

        Public Sector

        BCG’s Public Sector practice joins forces with global organizations and governments to transform how they operate so they can better meet increasingly challenging and complex societal problems.

        Visit Page

        Within Public Sector

        • Defense and Security
        • Digital Government
        • Economic Development
        • Mobility
        • Space Sector
      • Retail Industry
        Retail Industry
        " "

        Retail Industry

        We help the world's leading retailers compete in the digital era by developing and delivering cutting-edge tech strategies and identifying new sources of growth.

        Visit Page

        Within Retail Industry

        • Fashion Industry
        • Luxury Goods
      • Technology, Media, and Telecommunications
        Technology, Media, and Telecommunications
        technology-media-telecommunications-square

        Technology, Media, and Telecommunications

        BCG collaborates with technology, media, and telecommunications companies to solve problems and pursue new strategies as they continue to shape the future.

        Visit Page

        Within Technology, Media, and Telecommunications

        • 5G Technology
        • Future of Television
        • Growth Tech
        • Media and Entertainment Industry
        • Semiconductors
        • Technology Industry
        • Telecommunications Industry
      • Transportation and Logistics
        Transportation and Logistics
        " "

        Transportation and Logistics

        We empower clients to boldly reinvent themselves and embrace digital innovation so they can better serve their customers amid today's volatility.

        Visit Page

        Within Transportation and Logistics

        • Logistics
        • Postal and Parcel Industry
        • Rail Industry
        • Shipping Industry and Marine Ports
      • Travel and Tourism
        Travel and Tourism
        travel-and-tourism-square

        Travel and Tourism

        The industry has suffered an unprecedented shock. BCG collaborates with travel and tourism providers as they navigate this turbulence and build resilience for the future.

        Visit Page

        Within Travel and Tourism

        • Airline Industry
      • Urban Planning
        Urban Planning
        " "

        Urban Planning

        BCG's urban planning consulting experts help cities drive growth, improve mobility, and enhance livability as urban populations are expected to surge by 2050.

        Visit Page

        Within Urban Planning

        • Infrastructure
        • Real Estate
    • Capabilities
      Capabilities

      See how we help our clients expand their capabilities on multiple existing—and emerging—fronts.

      • Artificial Intelligence
        Artificial Intelligence
        AI V2 Hero Video

        Artificial Intelligence

        Scaling artificial intelligence can create a massive competitive advantage. Learn how our AI-driven initiatives have helped clients extract value.

        Visit Page

        Within Artificial Intelligence

        • AI Agents
        • Generative AI
        • Responsible AI
      • Business and Organizational Purpose
        Business and Organizational Purpose
        " "

        Business and Organizational Purpose

        Excavating purpose is among the rewarding journeys companies can take. BCG BrightHouse helps organizations embrace purpose to achieve higher returns, employee engagement, and customer satisfaction.

        Visit Page
      • Business Resilience
        Business Resilience
        The CEO’s Dilemma

        Business Resilience

        Leaders face an uncertain landscape. The impact of each decision feels impossible to predict, which is why they need strategies that are proactive, resilient, and competitive. No matter their starting point, BCG can help.

        Visit Page
      • Business Transformation
        Business Transformation
        business-tranformation-hero-2023.png

        Business Transformation

        Even today's leading companies could benefit from an always-on transformation capability—the kind that engenders resilience and leads to long-term value creation. BCG knows what it takes to build this muscle.

        Visit Page

        Within Business Transformation

        • Business Restructuring and Turnaround
        • Performance and Value Acceleration Transformation
      • Climate Change and Sustainability
        Climate Change and Sustainability
        Climate and Sustainability Overview Ambient Hero

        Climate Change and Sustainability

        The time for global climate action is now. BCG helps clients accelerate their climate and sustainability journey and seize new opportunities to build competitive advantage.

        Visit Page

        Within Climate Change and Sustainability

        • Climate Risk, Adaptation, and Resilience
        • Decarbonization
        • Green Growth Accelerator
        • Nature-Based Solutions
        • Sustainability Strategy and Transformation
        • Sustainable Finance and Investing
        • Sustainable Operations
      • Corporate Finance and Strategy
        Corporate Finance and Strategy
        " "

        Corporate Finance and Strategy

        The rules of business and for maintaining competitive advantage are changing. We help companies reimagine strategy and value creation in a fast-paced world.

        Visit Page

        Within Corporate Finance and Strategy

        • Business Strategy
        • Corporate Strategy
        • Family Business
        • Finance Function Excellence
        • Strategic Planning
        • Value Creation Strategy
      • Cost Management
        Cost Management
        Cost Management-Animated Hero-Still.jpg

        Cost Management

        BCG’s cost advantage approach resets costs within a framework that is customized, precise, and thorough.

        Visit Page

        Within Cost Management

        • Zero-Based Budgeting
      • Customer Insights
        Customer Insights
        " "

        Customer Insights

        Having rich customer insights allows companies to solve pressing business problems and capture growth opportunities. BCG’s Center for Customer Insight arms companies with the tools they need to unlock this advantage.

        Visit Page

        Within Customer Insights

        • Customer Data in Emerging Markets
        • Customer Data in Global Markets
        • Customer Demand
        • Customer Experience
        • Customer Journey
      • Digital, Technology, and Data
        Digital, Technology, and Data
        " "

        Digital, Technology, and Data

        BCG identifies and delivers high-impact programs to build companies of the future that will outperform the competition in the future.

        Visit Page

        Within Digital, Technology, and Data

        • Agile at Scale
        • Augmented and Virtual Reality
        • Blockchain
        • Build-Operate-Transfer
        • Cloud Computing
        • Cybersecurity and Digital Risk Strategy
        • Data and Analytics
        • Data and Digital Platform
        • Deep Tech
        • DevOps
        • Digital Ecosystems
        • Digital Maturity
        • Digital Strategy
        • Digital Transformation
        • Emerging Technologies
        • Internet of Things
        • Metaverse Services
        • Quantum Computing
        • Synthetic Biology
        • Tech Function
      • Innovation Strategy and Delivery
        Innovation Strategy and Delivery
        " "

        Innovation Strategy and Delivery

        Innovation is extremely difficult—but also necessary. We collaborate closely with organizations on holistic innovation journeys to help them secure long-term competitive advantage.

        Visit Page

        Within Innovation Strategy and Delivery

        • Business Model Innovation
        • Corporate Venturing
        • Product Innovation and Engineering
      • International Business
        International Business
        " "

        International Business

        We stand side by side with our clients, offering expertise and strategy as they look to expand the boundaries of their businesses in an uncertain and sometimes tumultuous world.

        Visit Page

        Within International Business

        • Emerging Markets
        • Foreign Direct Investment
        • Go-to-Market Strategy
        • International Trade
      • Manufacturing
        Manufacturing
        Manufacturing Overview_hero_rectangle.jpg

        Manufacturing

        We ask three guiding questions: when, where, and how will you manufacture in an era of emerging technologies and economic uncertainty? We're committed to helping our clients arrive at answers that are right for them.

        Visit Page

        Within Manufacturing

        • Industry 4.0
      • Marketing and Sales
        Marketing and Sales
        Person in a red shirt holding a blue cellphone and yellow card

        Marketing and Sales

        Customer centricity is key and made possible through analytics, agile processes, and a test-and-learn culture. BCG partners with marketing and sales organizations to make it happen.

        Visit Page

        Within Marketing and Sales

        • CMO Agenda
        • Digital Marketing
        • Digital Sales
        • E-Commerce
        • Marketing Function Excellence
        • Personalization
        • Sales Channel Strategy
        • Salesforce Value Accelerator
      • M&A, Transactions, and PMI
        M&A, Transactions, and PMI
        " "

        M&A, Transactions, and PMI

        BCG provides the strategic decision-making capabilities and proactive portfolio management companies need to create value from M&A, transactions, and PMI.

        Visit Page

        Within M&A, Transactions, and PMI

        • Carve-Out
        • Divestitures
        • Due Diligence
        • IPO
        • Joint Ventures
        • Mergers and Acquisitions
        • Post-Merger Integration
        • Strategic Alliances
        • Vendor Due Diligence
      • Operations
        Operations
        operations-rectangle

        Operations

        We help clients unlock value from every aspect of their operations, maximizing efficiency and effectiveness in procurement, service operations, supply chains, and beyond.

        Visit Page

        Within Operations

        • Capital Project Management Strategy
        • Digital Support Functions and Shared Services
        • Operational Excellence
        • Procurement
        • Service Operations
        • Supply Chain Management
      • Organization Strategy
        Organization Strategy
        " "

        Organization Strategy

        Organization is at the core of nearly everything we do at BCG. We believe that when clients have the right organization design, the possibilities are endless.

        Visit Page

        Within Organization Strategy

        • Behavior Change
        • Culture and Change Management
        • Organization Design
        • Platform Operating Model
        • Smart Simplicity
      • People Strategy
        People Strategy
        " "

        People Strategy

        Any company's most important asset is its people. Our experts in leadership, culture, talent, reskilling, and HR help businesses respond to current and future challenges.

        Visit Page

        Within People Strategy

        • Digital HR
        • Executive Coaching
        • Future of Work
        • Leadership Development
        • Talent and Skills
      • Pricing and Revenue Management
        Pricing and Revenue Management
        " "

        Pricing and Revenue Management

        We bring expertise and data-driven strategies to help clients unleash the power of effective pricing—and unlock its potential to increase the bottom line.

        Visit Page

        Within Pricing and Revenue Management

        • B2B Pricing
        • B2C Pricing
        • Revenue Growth Management
      • Risk Management and Compliance
        Risk Management and Compliance
        Image of geometric shapes in green

        Risk Management and Compliance

        BCG's Risk and Compliance consulting supports their client's growth ambition with strategic, transformational, and technical functional offerings in Finance.

        Visit Page

        Within Risk Management and Compliance

        • Balance Sheet Management
        • Commodity Risk Management
        • Compliance and Crisis Management
        • Credit Risk Management
        • Operational Risk and Resilience
        • Risk Advanced Analytics and Technology
      • Social Impact
        Social Impact
        Close-up image of a green leaf with a water droplet on it

        Social Impact

        By focusing on tangible ways to generate positive social impact (related to climate change, global education, racial equity, and more) we help organizations tackle some of the most pressing issues facing our world today.

        Visit Page

        Within Social Impact

        • Food Systems and Food Security
        • Humanitarian Response
        • International Development
    • BCG X
      BCG X
      bcg bcgx banner.png

      BCG X

      BCG X disrupts the present and creates the future by building new products, services, and businesses in partnership with the world’s largest organizations.

      Visit Page

      Within BCG X

      • The Multiplier Blog by BCG X
      • BCG X Product Library
      • Mark Your Moment
  • Our Insights
    Our Insights
    • Featured Insights
      Featured Insights
      " "

      Featured Insights

      Explore a cross-section of the latest insights and perspectives from BCG experts.

      Visit Page

      Within Featured Insights

      • Artificial Intelligence
      • BCG Executive Perspectives
      • Cost Management
      • Climate Change and Sustainability
    • The CEO Agenda
      The CEO Agenda
      THE-CEO-AGENDA-static.jpg

      The CEO Agenda

      A forward-thinking CEO agenda has never been more crucial. Our insights give you greater clarity on what lies ahead, helping you lead with confidence.

      Visit Page
    • BCG Henderson Institute
      BCG Henderson Institute
      BHi-banner-2800x963.jpg

      BCG Henderson Institute

      At the BCG Henderson Institute (BHI), we believe that leadership starts in the mind and that ideas precede action. We bring the ideas and inspiration that will help forward-looking leaders shape their next game.

      Visit Page
    • My Subscriptions
      My Subscriptions
      " "

      My Subscriptions

      Subscribe to our newsletters and e-alerts to stay connected with the latest insights, data, ideas, and perspectives from BCG.

      Visit Page
  • BCG Alumni
    BCG Alumni
    Homepage Hero-rectangle.jpg

    BCG Alumni

    Access BCG’s alumni network for former and current BCGers.

    Visit Page
  • Our Company
    • About BCG
      About
      " "

      About

      As a top consulting firm, BCG helps clients with total transformation—driving complex change, enabling organizations to grow, and driving bottom-line impact.

      Visit Page

      Within About

      • Our Impact and Commitments
      • Our History
    • People
      People
      • Leadership
        Leadership
        " "

        Leadership

        Meet BCG’s executive, functional, and regional leadership teams.

        Visit Page
      • People and Culture
        People and Culture
        People and Culture Hero

        People and Culture

        To unlock the potential of those who advance the world, we stay true to our company purpose, our values, and each other. Central to this pursuit is our ability to attract and retain the best talent from all backgrounds.

        Visit Page

        Within People and Culture

        • Awards and Honors
        • Alumni
        • Careers
    • Offices
      Offices
      • Offices
        Offices
        " "

        Offices

        Find BCG offices around the world.

        Visit Page
    • Corporate Newsroom
      Corporate Newsroom
      BCG Corporate Newsroom

      Corporate Newsroom

      Visit our media center for resources, press releases, trending topics, contacts, and more.

      Visit Page

      Within Corporate Newsroom

      • Media Contacts
  • Join Us
    Beyond Is Where We Begin.
    " "

    Beyond Is Where We Begin.

    When you start with Beyond there’s no limit to how far we can advance the world.

    Explore Careers

    Within Careers

    • Search Jobs
    • Early Careers
    • Culture, Values, and Inclusion
    • Experienced Professionals
    • Locations
    • Events
Consumer Products Industry
Client Success

Driving Growth with an End-to-End Transformation at an Electronics Retailer

BCG helped Teknosa, Turkey's leading electronics retailer, implement an accelerated holistic transformation and get on a profitable growth path using a combination of cost discipline, bold strategic moves, and technological innovation.

Subscribe to receive the latest insights on the Consumer Products Industry. Manage Subscriptions

Meet the speaker

Aslı Kurbay

Managing Director & Partner
Istanbul
Contact the team

Explore Related Services

Cost Management-Animated Hero-Still.jpg
Capability
Cost Management
business-tranformation-hero-2023.png
Capability
Business Transformation
" "
Industry
Consumer Products Industry
Unlocking the Potential of Those Who Advance the World
  • Careers
  • Alumni
  • Offices
  • Subscribe
  • About
How can we assist you?
We value the opportunity to connect with you. Please submit your inquiries and feedback, and our experienced professionals are ready to assist you.
Contact Us
  • en|
  • ja
  • Privacy Policy
  • Terms Of Use
  • Sitemap
  • Responsible Disclosure

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.


Pursuant to Transparency in Coverage final rules (85 FR 72158) set forth in the United States by The Departments of the Treasury, Labor, and Health and Human Services click here to access required Machine Readable Files or here to access the Federal No Surprises Bill Act Disclosure.

© 2025 Boston Consulting Group

Subscribe to receive the latest insights on the Consumer Products Industry. Manage Subscriptions

Subscribe to receive the latest insights on the Consumer Products Industry. Manage Subscriptions