in household financial assets controlled by women in the US


of women in the US feel confident about investing their money


of missing revenue opportunity from not meeting customer needs of women in the US


of US dollars invested in mutual funds are managed by men


of capital invested in US startups went to women-founded companies

How we can support you

Customize savings and loans

We work with financial experts to refine products in order to help women benefit with flexibility through retirement.

Discover data gaps

Understand inequities when it comes to financial well-being for women and uncover opportunities for intervention.

Identify M&A Opportunities

We can work with your team to surface merger and acquisition possibilities across the women’s wealth ecosystem.

Expand your network

We connect startups, corporations, women’s wealth leaders, and experts through events and the InnovateHer community.

Rework financial systems

Imagine new financial models and strategies to make services and offerings more accessible and beneficial for women.

Drive thought leadership

Develop financial products that help remove gender bias, refine marketing strategies to expand customer base, and promote equity and diversity across the financial ecosystem.

Read our insights

Watch our videos

Sources: BNY Mellon; Oliver Wyman; Ellevest; PitchBook; BCG surveys and analysis.