Managing Director & Senior Partner
Karin von Funck joined The Boston Consulting Group in 2001. She is the global marketing partner for the firm’s Consumer practice leadership team.
Karin’s focus is on the fast-moving consumer goods (FMCG) sector, leading the sector in Germany, and on marketing and sales topics.
Though her project experience lies primarily in the consumer goods industry, Karin has worked in go-to-market (sales, marketing, digital, consumer insight, and pricing); operational and organization topics; and strategic (growth strategy, business model, and portfolio strategy) topics as well. She has worked for clients in Western Europe, Eastern Europe, the Middle East, and Africa.
Aggressive cost cuts may be tempting, but they often leave companies less equipped to compete. Instead, companies should apply an old idea made new: zero-based budgeting.
ZBB is a powerful—and increasingly relevant—clean-slate approach to resource allocation. But to implement it successfully, companies must change their organizational mindset.
Prime your corporate processes for digital (or any) transformation by drilling down to the essentials.
These programs can deliver impressive savings, but the overriding goal should go beyond cost cuts to enable the company’s overall growth agenda.