Managing Director & Partner
Mary Martin joined Boston Consulting Group in 2010. She is a core member of the Consumer, and Marketing, Sales, & Pricing practice areas. Mary co-leads the Technology/Digital and Experienced Hire recruiting team.
Mary has deep expertise in restaurants across the quick-service, fast-casual, and casual-dining segments. She is a thought leader and expert on topics including consumer-driven brand, growth strategy, and digitization for restaurants; delivery strategy; and supply chain and operations.
In her client work, Mary has focused on consumer-insight-driven brand and growth strategies for US restaurants, including improving the user experience, digital and tech capabilities, brand position, and go-forward strategy. Mary has also worked with restaurant clients on optimizing delivery operations and creating a cross-brand digital delivery strategy, as well as on their item-level pricing strategy, market prioritization, and growth.
Mary’s work in supply chain and operations includes the supply chain diagnostics and design and rollout of planning toolkit to reduce waste for a food and beverage company; and the analysis and mitigation of the waste impact of a food retailer's inventory allocation processes.
The pandemic has accelerated consumer shifts in six months that otherwise would have taken five years. Many of the changes will stick.
Data and analytics are a big opportunity for restaurant brands that move fast and a threat to those that delay.
Restaurant brands that are developing a digital game plan—and putting the necessary investment behind it—are opening a big lead over the competition.
Digitally enabled delivery is poised to produce the most substantial market disruption ever in the restaurant industry, profoundly affecting brands whether they choose to play or not.
Restaurant companies are divided on how digital technologies are reshaping their business and what to do about them. Each company sees the hazards and the opportunities differently.