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Sana Rafiq is a behavioral economist and the leading expert for BeSmart, BCG's Behavioral Insights Initiative. In this role, she applies behavioral insights to help public and private sector organizations make sustained change.

In addition, as a core member of the Public Sector, Social Impact, and Health Care practices, Sana advises clients on transformational strategies, operational excellence, and change management. She also supports BCG’s work on global development and public health care systems.

Before joining the firm, Sana was a lecturer in behavioral economics at Harvard University and served as an economic analyst at the World Bank, the International Monetary Fund, and the Analysis Group.

AREAS OF EXPERTISE

EDUCATION


  • MPA in International Development (MPA/ID), Harvard Kennedy School  
  • BA (Magna cum laude), Economics and Political Science, Carleton College

Publications and Videos

Africa’s Opportunity in Digital Skills and Climate Analytics | rectangle

Africa’s Opportunity in Digital Skills and Climate Analytics

The continent is rich in youthful, entrepreneurial energy. Well-planned investments now can help Africa transform itself into a global center of technological and ecological innovation.
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Six Megatrends That Are Changing Africa—and How to Navigate Them

Africa is setting its sights on a future shaped by a young population, rapid urbanization, climate change, growing digital capacity, regional cooperation, and entrepreneurial innovation.
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Why Airlines Need to Nudge Behavior, Not Just Hedge Fuel Costs

Saving fuel is everybody’s business, from dispatchers and pilots to cabin crews and passengers.
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Beyond “Agree to Disagree”: Why Leaders Need to Foster a Culture of Productive Disagreement and Debate

Senior leaders must hear the full, unvarnished truth from employees. Use simple rules of thumb and checklists to gauge and ensure your organization’s openness to productive dissent.
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Familiar Yet Fatal: 10 Common Pathologies of Failed Change Efforts

Change management is overdue for an overhaul. Don't fall victim to any of these ten trusted, but fatally flawed, approaches.
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Nudging Consumers Toward Sustainability

Companies that empower consumers and create a societal surplus can reward shareholders, build sustainability markets, and protect the planet. It’s a win-win-win.
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Vaccinating Nations: Country Planning for an Unprecedented Immunization Campaign

The pandemic has exposed weaknesses in countries' health systems. Mid- to long-term planning for vaccines and beyond is necessary as the world moves toward controlling a virus that will be endemic.
深入的专业知识、广泛的实际经验