Cookies policy in German
Essential Cookies
These cookies are essential to enable you to move around the site and use its core features. These cookies are also used to remember choices you make (such as your user name, language, or the region you are in), recognize the platform from which you access the site, and provide secure, enhanced and more personal features.
BCG
These cookies facilitate navigation through the site and the saving of preferences and content.
All cookies are session cookies.
This Site uses the following functional cookies from BCG:
- akaalb_ALB_beta
- akaalb_ALB_www
- ASP.NET_SessionId
- BCG-GEO
- cache
- DT
- idx
- JSESSIONID
- proximity_###
- sid
- t
Click here for BCG's privacy policy https://www.bcg.com/about/privacy-policy
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TrustArc (formerly TRUSTe)
TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe certification solutions.
notice_behavior is a session cookie. All other cookies are persistent cookies that persist in the browser for up to 13 months.
This Site uses the following functional cookies from TrustArc:
- cmapi_cookie_privacy
- cmapi_gtm_bl
- cookie_3rdparty
- notice_behavior
- notice_gdpr_prefs
- notice_preferences
- TAsessionID
Click here for Trustarc’s privacy policy https://trustarc.com/privacy-policy/
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Google
This cookie is set by Google reCAPTCHA, which protects our site against spam enquiries on contact forms. This is a persistent cookie that persists in the browser for up to 6 months.
This Site uses the following functional cookies from Google:
Click here for Google’s privacy policy https://policies.google.com/privacy
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Okta
Okta is an identity-management software. The company provides a cloud platform that allows BCGs’ employees or customers to securely sign on to cloud applications, websites and mobile apps.
This cookie is a session cookie.
This Site uses the following functional cookies from Okta:
- bcg.entity
- bcg.entity.isSet
- bcg.okta
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Persistent or Performance Cookies
We make use of analytic cookies to analyse how our visitors use our Site and to monitor Site performance. This allows us to provide a high-quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the Site. The information collected by these cookies is not associated with your personal information by us.
Adobe Analytics
These cookies collect information to measure and understand how visitors use our Site. This includes user activity tracking on this Site, including pages visited and links clicked.
The following cookies are session cookies only: AMCVS_####%40AdobeOrg, s_cc, s_ppv, s_searchTerm, s_sq. The remaining cookies are persistent cookies that persist in the browser (unless deleted) ranging from 30 minutes to up to three years.
This site currently uses the following cookies from Adobe Analytics:
- aa_lastvisit
- AMCV_####%40AdobeOrg
- AMCVS_####%40AdobeOrg
- gpv_page
- gpv_tcmid
- s_cc
- s_iv
- s_nr
- s_ppv
- s_searchTerm
- s_sq
- s_vn
- demdex
- dpm
- everest_g_v2
All other cookies are persistent cookies that persist in the browser (unless deleted) ranging from 30 minutes to up to three years.
Click here for Adobe’s privacy policy in respect of Adobe Analytics: https://www.adobe.com/privacy/opt-out.html#customeruse. You may opt-out of cookies by visiting: https://bcg.sc.omtrdc.net/optout.html?optout=1&confirm_change=1. You may also refuse the use of cookies by selecting the appropriate settings on your browser.
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Heap Analytics
These cookies collect information to measure and understand how visitors use our Site. This includes user activity tracking on this Site, including pages visited and links clicked.
These cookies are persistent cookies that persist in the browser (unless deleted) ranging from 30 minutes to up to 13 months.
This site currently uses the following cookies from Heap Analytics:
- _hp2_id.4045573184
- _hp2_props.4045573184
- _hp2_ses_props.4045573184
- userty.core.p.app_id_hash
- userty.core.s.app_id_hash
Click here for Heap Analytics' privacy policy https://heapanalytics.com/privacy. You may learn more about Heap Analytics' commitment to GDPR by visiting https://heapanalytics.com/blog/company/heaps-commitment-to-gdpr-and-data-privacy
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Contentsquare
These cookies collect information to measure and understand how visitors use our Site. This includes user activity tracking on this Site, including pages visited and links clicked.
These cookies are persistent cookies that persist in the browser (unless deleted) ranging from 30 minutes to up to 13 months.
This site currently uses the following cookies from Contentsquare:
- _cs_id
- _cs_s
- _cs_vars
- _cs_ex
- _cs_optout
Click here for ContentSquare's privacy policy https://contentsquare.com/privacy-center/. You may also refuse the use of cookies by selecting the appropriate settings on your browser.
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Youtube
YouTube is used by the BCG to store and show video content. These cookies are set by YouTube to track usage of its services.
YSC is a session cookie. VISITOR_INFO1_LIVE is persistent cookie that persist in the browser for up to six months.
This site currently uses the following cookies from Youtube:
Click here for Google’s privacy policy https://policies.google.com/privacy
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Tableau
Cookies set by Tableau to remember the visitors' browser locale. These cookies are set by Tableau when a user accesses Tableau data visualisations embedded on bcg.com. These cookies are session cookies.
This Site uses the following functional cookies from Tableau:
- tableau_locale,
- tableau_public_negotiated_locale,
- langPref
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MARKETO
BCG uses Marketo as a marketing automation tool. This tracking cookie allows a website to link visitor behavior to the recipient of an email marketing campaign to measure campaign effectiveness.
_mkto_trk cookie is a persistent cookie that persists in the browser for up to two years.
Click here for Marketo’s privacy policy https://documents.marketo.com/legal/privacy/
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Advertising Cookies
Advertising cookies (or targeting cookies) collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties on this Site, such as ‘Like’ or ‘Share’ buttons in addition to providing the requested functionality. Third parties provide these services in return for recognising that you (or more accurately your device has) have visited a certain website. These third parties put down advertising cookies both when you visit our Site and when you use their services and navigate away from our Site. Their privacy practices are set out below:
In addition to the cookies set by third parties set out above, the following other advertising cookies are also used:
Facebook
BCG uses these cookies to provide you with experiences and marketing messages based on your likely interests. The information generated by the cookies about your use of the Website (including your IP address) will be transmitted to and stored by Facebook. Facebook may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Facebook’s behalf. Facebook will not associate your IP address with any other data held by Facebook.
These cookies are persistent that persist in the browser for up to 3 months.
This Site uses the following functional cookies from Facebook:
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GOOGLE & DOUBLECLICK
Google Marketing Platform advertising products use cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.
Cookies themselves contain no personally identifiable information.
To manage how cookies are used, including rejecting the use of certain cookies, you can visit g.co/privacytools
These cookies are persistent that persist in the browser for up to two years.
- id
- _gcl_dc
- IDE
- _gcl_au
- test_cookie
- RUL
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TWITTER
Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.
The cookies set by Twitter are used for optimizing ad relevance by collecting visitor navigation data.
- muc_ads
- guest_id
- personalization_id
- guest_id_ads
- guest_id_marketing
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Linkedin
LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. These cookies enable behavioral advertising and analytics by LinkedIn.
lang is a session cookie. All other cookies are persistent that persist in the browser for up to two years.
- AnalyticsSyncHistory
- UserMatchHistory
- bcookie
- bscookie
- lang
- li_sugr
- lidc
- U
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StackAdapt
StackAdapt is an omnichannel advertising platform that helps to accelerate customer acquisition by reaching relevant audiences through native display and video advertising. For BCG.com website usage/ purposes, these cookies record information about your website activity, such as the visited pages, to enable BCG to measure, optimize, and build audiences for our ad campaigns. These cookies are persistent that carry on in the browser for up to one year.
- user-id
- user-id-v2
- a-camp-*
- sa_aid_pv
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Demandbase
Demandbase is an account-based marketing tool for real-time B2B marketing, advertising, and personalization services. Demandbase identifies information about visitors on the BCG website, including, without limitation, industry, size, location and revenue, based on Demandbase's database of company IP addresses.
Demandbase may send and receive personal data (cookies) to associate Demandbase-assigned cookies or online identifiers with third-party partners, such as DMPs and other advertising technology providers, cookies or online identifiers (also known as "cookie syncing"), which involves allowing its third-party partners to set cookies and assign online identifiers in furtherance of its services and to increase the performance of ad campaigns. These cookies are persistent cookies that persist in the browser (unless deleted) for up to 400 days.
View Demandbase Privacy Policy. You can opt-out of Demandbase cookies through the Digital Advertising Alliance's (DAA) WebChoices tool, available at: https://optout.aboutads.info/ You may also refuse the use of cookies by selecting the appropriate settings on your browser.
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Use of IP addresses and web logs
We may also use your IP address and browser type to help diagnose problems with our server, to administer our Site and to improve the service we offer to you. An IP address is a numeric code that identifies your computer on the internet. Your IP address might also be used to gather broad demographic information.
We may perform IP lookups to determine which domain you are coming from (e.g. google.com) to more accurately gauge our users’ demographics.
Cookies policy does not cover third party websites
Please note that this cookies policy does not apply to, and we are not responsible for, the privacy practices of third party websites which may be linked to this Website.
Changes to the Cookies Policy
We may update this cookies policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies. This cookies policy was last updated on February 16, 2022.
