Ahsan Ali is an expert on zero-based budgeting (ZBB) at Boston Consulting Group and a leader in the firm’s work in large scale change. He has co-created industry-leading AI capabilities for ZBB, and has led multiple ZBB projects in over 20 countries. A qualified accountant (FCCA), Ahsan has strategic advisory and process improvement experience in consumer products, retail, chemicals, and airline services.

His client experience has covered ZBB strategic cost reduction, margin management, stock optimization, forecasting and budgeting, and promotion planning. Ahsan has worked with various FTSE 100, Fortune 100, and price/earnings businesses to extract funds through ZBB and strategic cost reduction, leading to significant improvement in operating margins and reinvestment in growth activities.

Before joining the firm, Ahsan worked for over seven years at Accenture, most recently as a strategy director.


  • Fellow Chartered Certified Accountant (FCCA), Association of Chartered Certified Accountants
  • BSc, honors, applied accounting, Oxford Brookes University