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Akira Morita

Partner & Managing Director

Tokyo

Akira Morita is a core member of the Consumer and Marketing, Sales & Pricing practices at The Boston Consulting Group.

Since joining BCG in 2012, Akira has advised clients across a range of industries, including consumer goods, retail, and transportation. He has acquired deep experience in the food and beverage sector and the transportation industry.

Akira’s recent client work at BCG has encompassed formulation and implementation of business unit strategy, digital marketing strategy, and supply chain management (SCM).

Prior to joining BCG, he was a principal with A.T. Kearney.

Areas of Expertise

  • Consumer goods and retail
  • Logistics
  • Digital marketing
  • Supply chain management
  • New business strategy
  • Growth strategy, M&A

Education

  • MSc, computer science, Keio University
Experts
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