Amid growing economic uncertainty, consumer goods companies must shift their revenue growth management (RGM) strategies from higher profits and productivity to higher volume and market share.
Education
- PhD, Neuro-oncology and Stem cell research, University College London
- BSc, Biological sciences, Honors, Imperial College
Alex Swales joined Boston Consulting Group in March 2025. He is a core member of BCG X, the firm's tech build and design unit, and leads the Marketing, Sales & Pricing practice for BCG X. Alex has over 15 years' experience as a business builder and digital and analytics/AI capability expert working with consumer-facing companies to leverage that intellectual property to deliver and sustain transformative revenue growth.
Alex has in-depth experience in all aspects of revenue growth management, including trade investment and customer negotiations. In addition, he has significant expertise in analytics, AI and tooling, and software, in the commercial function of consumer goods companies.
Before joining BCG, Alex worked at McKinsey & Company, as a partner and global co-lead for the Revenue Growth Management practice area.