Managing Director & Partner
Alexandre Miannay joined Boston Consulting Group in 2005, working in the Paris and Moscow offices before transferring to the Tokyo office in 2015. He is a core member of BCG’s automotive sector, Marketing, Sales and Pricing practice, and Global Advantage practice.
Since joining the firm, Alexandre has led various large-scale turnaround and global performance improvement projects, as well as company-wide digital transformations. His automotive experience spans the entire value chain, including formulating a strategy for mobility, connectivity, and self-driving vehicles; implementing commercial and after-sales performance plans; and reorganizing the engineering, manufacturing, and purchasing functions.
He has worked on digital innovation via new ventures in automotive and developed a strategic plan for the premium brand of a global automotive OEM.
Alexandre has also worked with Japanese corporations and foreign multinationals on an array of globalization-related topics. He has spent four years working in Russia and satellite countries, and has worked in most of the world's emerging markets.
In the face of massive industry changes, Nissan has transformed its IT function, becoming “Nissan Digital.” In this interview, Tony Thomas, the automaker’s CIO, describes how Nissan scaled its digital capabilities throughout the business, reshaped its application portfolio, and upskilled its IT team.