Andrés Giraldo joined Boston Consulting Group in 2018. He is a member of the Consumer practice, with extensive experience in sales and marketing, strategy, and turnarounds within the consumer goods and retail industries. Andrés is one of the leaders of the Consumer practice for Spanish-speaking South America.

Within consumer goods, Andrés has worked with clients in cosmetics, beverages, dairy products, and health and wellness. His experience in retail includes grocery and specialty retail in mainstream, luxury, and HD formats. He also has significant experience in media and entertainment. Andrés has led projects in the US, Latin America, and the Middle East, and is fluent in French, English, Spanish, and Portuguese.

Prior to joining BCG, Andrés was a management consultant for six years and later held executive positions as general manager in marketing and sales and strategy with Latin American and European companies.

AREAS OF EXPERTISE

  • Sales and marketing
  • Growth strategy
  • Retail operations
  • Revenue management
  • Digital channels
  • Transformations
  • Brand management
  • Media and entertainment
  • Due diligence

EDUCATION

  • MBA, Anderson School, University of California, Los Angeles
  • BA, business administration, Universidad de los Andes
  • BA, international business, Maastricht Universit
Deep Expertise, Broad Experience