Managing Director & Partner
Singapore
Aparna Bharadwaj joined Boston Consulting Group in 2009. She leads the firm’s Center for Customer Insight globally, and the Marketing, Sales & Pricing practice in Southeast Asia. She is also a core member of BCG’s Public Sector and Consumer practices.
Aparna has two decades of experience in Marketing and Sales across various consumer industries. In consumer goods, Aparna has worked with local and multinational companies in Southeast Asia on a wide range of operational, sales, and marketing topics. Specifically, she has expertise in growth strategy, customer analytics, route to market, sales and distribution excellence, operational excellence, and portfolio analysis.
Aparna also has extensive experience working on the topic of economic development, particularly productivity and future skills in Singapore and Malaysia. She has worked with many public sector clients, including ministries and government agencies.
Prior to joining the firm, Aparna held several leadership roles at Coca-Cola, including brand management and trade marketing.
Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice around the world.
Aparna Bharadwaj, a managing director and partner and the global leader of BCG’s Center for Customer Insight, discusses how TikTok is supporting brands by tapping into the "shoppertainment" trend—and how businesses can leverage it.