Managing Director & Senior Partner
Washington, DC
Ashwin Bhave is a core member of the Technology Advantage and Consumer practices at Boston Consulting Group and leads the firm's IT in consumer and retail topic in North America. He also leads BCG's industry-leading IT benchmarking for consumer packaged goods, conducted in partnership with the Grocery Manufacturers Association.
Since joining BCG in 2007, Ashwin has focused on working with clients in the consumer packaged goods, retail, and consumer products distribution sectors.
Ashwin brings a combination of creativity and pragmatism in his work. He strives to bring new and compelling ideas to Chief Information Officers (CIOs)—while at same time ensuring that their organizations are set up to execute these successfully.
Prior to joining BCG, Ashwin helped establish and run the offshore services center of The Corporate Executive Board. He has also helped multiple Silicon Valley startups commercialize their products and technologies.
When it comes to personalizing the shopping experience and providing multichannel access, most traditional retailers are just getting started.
CIOs at CPG companies have a new responsibility: enabling revenue growth. A BCG-GMA survey shows that they have a long way to go to fulfill it.
CPG companies wrestle with how much to spend on IT and what level of innovation to pursue. What are the hallmarks of innovation leaders?
Our benchmarking survey identified distinct IT operating positions—lowest-cost players, targeted innovators, suboptimal operators, and innovation prioritizers—each with a different call to action for the CPG CIO.