Medtech innovation brings enormous benefits to patients, from transcatheter heart valves to continuous glucose monitors; from robotic surgery to advanced imaging and molecular testing.

Barry Rosenberg
Managing Director & Senior Partner, Global Sector Leader, Medical Devices and Technology

Barry Rosenberg is the global leader of Boston Consulting Group’s Medical Devices and Technology sector and is a member of the Health Care practice. Previously, he led the medtech work in the Americas. Barry received BCG’s Northeast Award for outstanding client relationships and BCG’s Journeyman award for outstanding people development. He serves on BCG’s Officer Development Committee.

Since joining BCG in 2006, Barry has focused on advising clients in medical technology, and health care providers. He has been quoted in the New York Times and Wall Street Journal, and published in the Journal of the American Medical Association (JAMA).

Barry is a thought leader in medtech strategy, growth, and commercial excellence. In particular, he has supported medtech clients in developing crucial account management, sales, service, marketing, pricing, and digital capabilities. He has a deep understanding of the US hospital landscape, including hospital economics, patient outcomes, and the differences among top hospital systems. He has expertise in due diligence, post-merger integration, and transformation.

Before joining BCG, Barry trained as a resident physician in general surgery at University Hospital of the University of Michigan Health System. He has direct clinical experience managing patients in outpatient, inpatient, emergency room, operating-room, and intensive care unit settings.


  • MBA/MD, high distinction, University of Michigan
  • BS, biology and economics, University of Michigan


  • Moderator, AdvaMed panel, Price Transparency in Medtech and Hospitals, 2013
Deep Expertise, Broad Experience