Basir joined the Frankfurt office of The Boston Consulting Group in April 2007. He is a member of BCG's Marketing, Sales & Pricing (MSP) practice.

Within the MSP practice, Basir focuses on digital go-to-market with deep experience in omni-channel, eCommerce, eEnabled Sales, next-generation sales, digital marketing, and digital transformation. Basir serves international clients across various industries, with a focus on consumer goods, industrial goods, health care, and TMT.

Prior to joining BCG, Basir worked for IBM and in the startup space in the Silicon Valley.


  • Basir has studied Computer Science and Business Administration at the University of Technology in Darmstadt, Germany as well as at the Harvard Business School
  • Basir holds a PhD in finance from the University of Technology in Dortmund, Germany