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Bryan Gauch joined Boston Consulting Group to lead the firm’s global partnership with Salesforce.com. As a leader in BCG's Marketing, Sales & Pricing practice, Bryan is an expert in shaping next gen sales and services strategies and delivering large-scale transformations with a focus on growth, profitability, and innovation.

Before joining BCG, Bryan worked in several different industries—including consulting, high tech, financial services, consumer goods and leisure--focusing on large-scale digital sales and service transformations.

With over 20 years of experience in sales, customer lifecycle management, and customer service delivery, Bryan has a proven track record of shaping go-to-market and customer service strategies and operationally executing them through process, human performance, and technology implementations.

AREAS OF EXPERTISE

EDUCATION

  • BA, French and International Studies, George Mason University

Publications and Videos

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Creating More Value with Your Integrated Sales Tech Stack

Firms derive stronger returns from CRM investments when they view the tools as a business transformation, not solely a technology implementation.
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A Bold AI Ambition for B2B Marketing, Sales, and Service

A unified strategy for AI transformation can take an organization from deploying the technology in everyday tasks to reshaping critical functions and inventing new experiences.

Delivering on the Promise of GenAI

Salesforce’s Jonathan Phillips and BCG’s Bryan Gauch discuss the importance of taking GenAI from concept to reality, as well as the opportunities and challenges in the year ahead.

GenAI and the Path to Profit in B2B Sales

GenAI and the Path to Profit in B2B Sales

By empowering sales teams to sell more effectively, GenAI can enable organizations to reach more customers faster and better. To smooth the way, BCG has devised an approach structured in three horizons.
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Get Your B2B Sales Team Ready for the Power of Generative AI

Sales managers should put away their skepticism about GenAI. It is more powerful, yet more personal, than traditional AI, offering tangible value to sales teams.

Unlocking Trapped Value with BCG's Salesforce Value Accelerator

See how BCG’s Salesforce Value Accelerator helps companies quickly maximize the value of their Salesforce CRM investment.