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Headshot of BCG expert Charlie Reid

Charlie Reid

Managing Director & Partner Hong Kong

Education

  • MBA, London Business School
  • BSc, natural sciences, Durham University

Since joining Boston Consulting Group in 2016, Charlie Reid has worked exclusively in the Consumer practice, focusing on retail. He has worked in BCG offices in the UK, Central Europe, Africa, and, since 2018, Asia.

Charlie leads consumer and retail engagements across Asia with a focus on transformation. He has significant experience leading engagements covering fashion and luxury, apparel, grocery, and specialty retail, including health and beauty and DIY, throughout the US, Europe, Asia, and Africa.

He is committed to helping clients achieve sustainable growth and competitive advantage by optimizing their merchandising, pricing, promotion, and procurement strategies.

Before coming to BCG, Charlie worked for five years at KPMG in London and Hong Kong and two years at a corporate finance boutique in London.