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Chris Goodchild joined Boston Consulting Group in August 2009. He is a core member of the Consumer and Marketing, Sales & Pricing practices at BCG, focusing on the food and beverage industry. Chris is head of the firm’s Philadelphia office and has served as the Philadelphia PTO Partner, W@BCG Node, and Recruiting Director.

Chris has worked with companies across the consumer spectrum including beverage alcohol, confectionary and snacking, convenience and food service, and food distribution and manufacturing, with a deep focus on consumer-led marketing and sales strategies.

Before joining the firm, Chris worked as a Senior Consultant at Next Level Strategic Marketing, assisting companies with positioning, brand portfolio strategy, and marketing launch activities.

Areas of Expertise

  • Demand centric growth
  • Sales and distribution strategy
  • Category management
  • Pricing
  • Beverage alcohol
  • Food and beverage

Education

  • MBA, with distinction, Kellogg School of Management, Northwestern University
  • BA, Tufts University
Experts
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