Managing Director & Senior Partner
Christine Barton is a core member of the Marketing, Sales & Pricing and Consumer practices, as well as a member of the Corporate Development practice. She is also the North American advisor for BCG's Center for Customer Insight and has served as the global leader for the firm's Consumer Sentiment Survey and millennial research.
Christine is a BCG Fellow whose focus is on the future of consumer knowledge and insight. Recent work includes a study conducted in partnership with Yale SOM Center Customer and Insights and Cambiar to reveal the pace of change in customer insights as well as what is required to build a world-class insights organization. In conjunction with a series of articles on the topic, she also helped develop an online tool that allows organizations to assess the current state of their customer insight capabilities.
Christine’s client work has focused on the apparel, specialty retail, and private equity sectors. She joined BCG directly after finishing her degree at Yale Law School.
Cosmetic procedures and products are more popular than ever, but the industry must take steps to capitalize on the momentum.
As the pandemic accelerates the US retail apocalypse, how should retailers reimagine their path to profitable growth?
Chiefs of staff and administrative assistants play an often-unheralded but critical role in harnessing their bosses' time and energy and amplifying their effectiveness.
A look back at BCG’s November 2019 consumer sentiment survey in light of post-coronavirus-era behavior reveals areas of continuity as well as some unexpected contrasts.
The beauty industry is already using AR to give customers an immersive and wholly personalized experience. Other consumer categories need to get on board.
Upending the traditional biopharmaceutical approach, Allergan’s digital transformation addressed health and beauty consumers directly.
Most consumer companies spend big bucks to learn about their customers, but they don’t understand the return on that investment. Take four actions to fix the problem.
Consumers leave a digital trail. To follow it, and act on it, business leaders and customer insight leaders must close the gap between their groups.
High-end luxury brands may be alluring, but over the past five years, the most reliable value creators in the fashion and luxury industry have been mass-market players.
Turning a customer insight function into a source of competitive advantage isn’t necessarily about spending more. It’s about spending smarter.
Nearly six out of ten luxury sales are digitally influenced—whether brands are ready or not. Here’s how they can shift to the digital mindset they need.