Daniel Jiménez is core member of BCG GAMMA and the Marketing, Sales & Pricing practice at Boston Consulting Group. GAMMA is BCG’s data science and advanced analytics practice. He is part of the leadership team for the GAMMA hub in Iberia. Daniel concentrates on clients in downstream oil, financial services, and insurance, working with them on digital transformation programs, advanced analytics, and M&A processes.

Daniel has prepared digital transformation programs for companies in Europe, Latin America, and the Middle East, including setting up the program ambition and structure, and prioritizing initiatives based on impact and complexity. He also recently defined and implemented a personalized offer engine for oil retailers in Europe, Latin America, and the Middle East, and has created loyalty schemes, redefined pricing strategies and models, and conducted due diligences for companies across retail, B2B, LPG, and downstream oil and gas.

Before joining BCG, Daniel worked for two years at Instituto de Investigación Tecnológica (IIT), in a program developing optimization models for the energy sector.