Partner, BCG X
As a member of Boston Consulting Group’s tech build and design unit, BCG X, David Galley focuses on helping consumer packaged goods, fashion and luxury, and pharmaceutical companies allocate their commercial dollars effectively and efficiently using advanced analytics. David is the Data Science chapter lead for BCG X in Europe, the Middle East, and South America, and the CTO of Alloc.AI, BCG X’s tech asset supporting the BCG Smart Commercial Allocation offering
David joined BCG in 2015 and transitioned to BCG X (then BCG GAMMA) in 2018. Since joining the firm, he has been a core member of the Marketing, Sales & Pricing and Consumer practices. He has worked on several AI at scale transformations, developing new offers and solutions for AI-driven business decisions.
Before joining BCG, David worked for nine years at Saint-Gobain, in R&D and manufacturing.
The floor has fallen out from under marketers. They need a bold new approach to measuring the impact of their efforts—and determining where to spend their organizations' dollars.