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David Zuluaga Martínez is a member of the Public Sector practice at Boston Consulting Group. He is currently an Ambassador at the BCG Henderson Institute, where he has co-authored research on business resilience during COVID-19 and collective business action on climate change.

Since joining BCG in 2018, David has worked on strategy, operations, and technology projects primarily for social impact and public sector organizations. His recent engagements include designing and operating an emergency food assistance program during the COVID-19 pandemic for one of the largest US cities, leading the assessment of COVID’s economic impact for a large US state, conducting a strategic review of the procurement division of a large US state, and developing the business case for a technology transformation for a global credit card issuer.

AREAS OF EXPERTISE

EDUCATION

  • PhD, political theory, Princeton University
  • BA, philosophy, magna cum laude, Harvard University

Publications and Videos

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How CEOs Can Navigate the New Geopolitics of GenAI

While the US and China have established early dominance in supplying this crucial technology, other competitors are emerging. Here’s what leaders need to know.
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The Benefits of Data Sharing Now Outweigh the Risks

Sharing data with competitors might sound scary to executives, but only collaboration can solve some of industry’s biggest problems.
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GPT Was Just the Beginning. Here Come Autonomous Agents.

Today’s large language models are the just start of the GenAI revolution—companies need to prepare for what’s coming next: autonomous agents that work independently to achieve an assigned goal.
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Why Collaboration with Generative AI Is So Tricky—and How to Make It Work

To capture GenAI's value, businesses must focus on formulating lasting guiding principles for how their company will use the technology as it evolves.
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How People Can Create—and Destroy—Value with Generative AI

A first-of-its-kind scientific experiment finds that people mistrust generative AI in areas where it can contribute massive value and trust it too much where the technology isn’t competent.
Fortune Future 50: An Index for Tomorrow’s Growth—and Today’s Resilience

The 2021 Fortune Future 50: An Index for Tomorrow’s Growth—and Today’s Resilience

The companies on the latest Fortune Future 50 list reflect some of the most salient shifts in the business environment, including those triggered by the pandemic.
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Ecosystems for Ecosystems

The orchestrators of today’s largest technology-enabled business ecosystems are uniquely positioned to help bring about collective environmental action.
How Resilient Businesses Created Advantage in Adversity During COVID

How Resilient Businesses Created Advantage in Adversity During COVID-19

These seven companies outperformed their industries during the pandemic—and in the process, they showed how businesses can turn crises into opportunities for growth.