To avoid integration pitfalls, dealmakers should start planning well in advance of day one and define and accelerate revenue synergies to drive ROI.
Education
- MBA, Harvard Business School
- BS, mechanical engineering, Massachusetts Institute of Technology
Eduardo D. Russian is a core member of the Technology, Media & Telecommunications and Marketing, Sales & Pricing practices at Boston Consulting Group. He specializes in B2B Go-to-Market across both Software and Semiconductor clients. Since joining the firm in 2014, he has led several successful engagements in Go-to-market, including GTM strategy, operating and coverage model, performance management and sales incentives, customer segmentation, and go-to-market pre-/post-merger integration.
Eduardo has also held a series of internal roles at BCG in recruiting, career development, and employee networks. Prior to joining BCG, he worked in startups, including Camino Financial, SoFi, and Rest Devices (consumer wearable tech).
